Get More Solar Installation Work

Why solar quotes get turned down

Because the market has trained customers to distrust the pitch.

Your competition is frequently a national firm with a call centre, a two-hour in-home appointment, a price that drops by thousands during the visit, and finance offered alongside. That approach sells volume, and it has left a large share of homeowners assuming everyone in solar is running the same play.

So when you turn up as a local MCS installer with a straight price and no theatre, you get filed alongside them.

The second problem is the payback number. Customers have been quoted six years by one company and fifteen by another for near-identical systems. Once they realise the projections disagree that much, they stop believing all of them, including yours, which may be the only honest one.

What the customer is actually weighing

Whether the savings are real, and whether your business will exist long enough to honour a twenty-year warranty.

The second is underrated. They are buying a decades-long promise from a sector that has seen a lot of companies fail.

Where the work comes from

Referrals from previous installs, which in solar are unusually strong. A working system is visible to the neighbours.

EV charger and heat pump customers already thinking about energy.

Roofers and builders doing work where panels make sense at the same time.

Search, from people who have decided against the doorstep route and are looking for a local installer.

What separates you from the quote below yours

Give both projections. Optimistic and conservative, with the assumptions stated: energy price inflation, self-consumption share, degradation. Nobody else does this, and doing it signals you are advising rather than closing.

Be straight about batteries. A battery lifts self-consumption from roughly 45% to 70% and typically extends payback by two to four years. Saying so, when everyone else sells the battery as an obvious upgrade, is the most credible thing you can do in a single sentence.

Assess the roof first. Panels on a roof needing work in five years is an expensive mistake, and a customer who hears you raise it trusts everything else you say.

Answer the warranty question before it is asked. Who underwrites the workmanship warranty if you cease trading. If it is insurance-backed, lead with it.

Making the money conversation easy

Equipment is a large up-front cost, so a kick-off of 15 to 20% is defensible. But this trade has a poor history of deposits lost to company failures, and customers know it.

The strongest option: let the customer pay the equipment supplier directly. Your cash-flow problem disappears, so does their fear, and you are visibly not asking for money you do not need.

Getting started

Free to register. For solar the specific value is the final payment: it stays outstanding until the MCS certificate and DNO notification are done, which is exactly the paperwork customers have been warned goes missing.

Being the installer who welcomes that condition says more than any accreditation logo.